About Reframed Collective

Where Proven Strategy Meets Human-Centered Leadership

We know what it takes to scale a company.
We also know how easily that growth can drain a founder’s energy, fracture a team, and create cultures fueled by urgency, ego, and burnout.

Reframed Collective lives in the middle of those two worlds:

  • The Structure: We bring proven scaling strategies—strategic planning, streamlined operations, KPIs, and integrator-level support—to create clarity, control, and momentum.

  • The Human Side: We support the CEO/Founder and work directly with their COO/Integrator to build a strong operational backbone. This means training your Number Two, implementing systems and processes, strengthening communication rhythms, and ensuring they have the structure and confidence to execute your vision sustainably and independently.

Because companies only scale sustainably when the people leading them are fully supported.

Let’s meet…

Hi, I'm Dani Childress.

Business coach, strategic advisor, and fractional COO helping entrepreneurs at every stage build sustainable, scalable businesses.

My passion is simple: helping entrepreneurs grow.

For the past five years, I've worked alongside venture-backed founders, established business owners, nonprofit leaders, and first-time entrepreneurs—providing the strategic guidance, operational systems, and executive coaching they need to scale with clarity and confidence.

Here's what I've learned: Running a business is fundamentally different than the craft that inspired it. You might be an exceptional technologist, designer, consultant, or service provider—but building the business around your expertise requires different skills. That's not a weakness. That's just reality.

That's where I come in.

I've partnered with VC-backed startups implementing AI-powered operations and scaling from seed to Series B. I've coached established business owners breaking through revenue plateaus and modernizing their operations. I've supported mission-driven leaders building sustainable nonprofit models. And I've guided entrepreneurs across industries through pivots, transitions, and growth phases.

My background:

  • Built 20+ organizations from scratch

  • MBA from Stanford Graduate School of Business

  • Six Sigma Black Belt

  • Former VP of Growth Strategy, with P&L management experience

  • Served as fractional/interim COO for multiple companies during critical scaling phases

  • Coached 20+ venture-backed founders and dozens of entrepreneurs across industries

But more importantly:
I've lived through the chaos of rapid growth, the pressure of fundraising, the overwhelm of scaling teams, the isolation of entrepreneurship, and the challenge of staying true to mission while building sustainable business models.

I bring both strategic rigor and deep empathy to every engagement.

Who I Work With

I partner with entrepreneurs across the entire spectrum:

Startup Founders & Tech Companies

  • VC-backed startups (seed through Series B)

  • Technical founders building their first company

  • AI and technology companies scaling operations

  • Entrepreneurs preparing for funding rounds

Established Business Owners

  • Growing companies ready to scale (but hitting capacity or plateaus)

  • Business owners modernizing operations with AI and automation

  • Entrepreneurs navigating transitions (new markets, new leadership, succession planning)

  • Service-based businesses professionalizing their operations

Mission-Driven Leaders

  • Nonprofit executives building sustainable models

  • Social enterprises applying startup methodologies

  • Impact-driven entrepreneurs balancing purpose and profit

All Entrepreneurs

  • First-time business owners who need guidance

  • Solo entrepreneurs ready to build teams

  • Multi-unit or franchise operators

  • Anyone feeling stuck, overwhelmed, or ready for strategic supportsustainable business models—whether you're a tech startup, service business, or nonprofit

My Philosophy

Running a business is hard. You shouldn't have to do it alone.

Many entrepreneurs are brilliant at their craft but haven't been taught the fundamentals of:

  • Strategic planning and execution

  • Financial modeling and profit optimization

  • Operational systems and process design

  • Team leadership and delegation

  • Scaling sustainably without burnout

That's not your fault. That's just not what you were trained to do.

I combine proven operational frameworks (EOS, Lean, Six Sigma, Profit First) with executive coaching and hands-on partnership to help you:

  • Build the operational infrastructure your business needs to scale

  • Implement AI and automation to work smarter, not just harder

  • Develop leadership skills and find your "number two" (COO/Integrator)

  • Navigate growth with financial clarity and strategic confidence

  • Create sustainable business models—whether you're a tech startup, service business, or nonprofit

Learn more